Privacy Policy
Your privacy, simply stated.
Effective 29 June 2026
All Latitude respects personal privacy. We collect only the information necessary to communicate with guests, manage expeditions, operate the business, and meet our legal obligations. This page explains what we collect, why we collect it, and the choices you have.
Information We Collect
When someone contacts us or joins the Interest List
- Name
- Email address
- Country
- Expedition of interest
- Preferred travel season
- Any information you choose to share with us
When someone books an expedition
In addition to the above, we may collect:
- Full contact details
- Emergency contact information
- Nationality
- Passport details where required
- Date of birth where required
- Dietary requirements
- Medical information you choose to share
- Fitness declarations
- Travel preferences
- Booking information
- Payment information
Payment card information is processed securely by third-party payment providers. All Latitude never sees or stores full card details.
Why We Collect Information
We use the information you share to:
- Respond to enquiries
- Manage the Interest List
- Arrange expeditions
- Confirm bookings
- Operate expeditions safely
- Meet legal obligations
- Process payments
- Communicate before, during, and after expeditions
- Improve the website and our services
Legal Basis
Where data protection law applies, including the EU and UK GDPR, we process personal information on one or more of the following grounds:
- Your consent
- Performance of a contract with you
- Compliance with our legal obligations
- Our legitimate business interests, balanced against your rights
International Guests
All Latitude welcomes guests from around the world. Your information may be processed internationally by trusted service providers in order to operate our website, manage bookings, and deliver expeditions. We take care to work only with providers that uphold appropriate standards of privacy and security.
Third-Party Services
We rely on a small number of trusted providers to operate the business. These may include services for:
- Website hosting
- Secure databases
- Email delivery
- Booking systems
- Payment processing
- Cloud storage
- Analytics
Only the information necessary for each service is shared. We do not list provider names individually, as these may change over time.
Data Security
We use reasonable technical and organisational measures to protect personal information. Access is limited to authorised administrators, and data is encrypted where appropriate. No system is ever entirely free of risk, but we treat your information with the same care we would expect for our own.
Data Retention
We retain information only for as long as is reasonably necessary for business, legal, or safety purposes. Where legally permitted, you may request that your information be deleted.
Marketing Communications
Expedition updates, founder departures, and Journal entries are sent only to people who have asked to receive them. Every marketing email includes a clear unsubscribe option. All Latitude does not send excessive marketing emails — when something arrives, it is because there is something genuinely worth sharing.
Cookies
We may use cookies for:
- Website functionality
- Performance
- Analytics
- Security
Where legally required, we will request your consent before non-essential cookies are set.
Your Rights
Subject to applicable law, you have the right to:
- Access the personal information we hold about you
- Correct information that is inaccurate or incomplete
- Request deletion of your information
- Restrict how we process your information
- Request a portable copy of your information
- Withdraw consent where processing relies on it
- Object to certain types of processing
To exercise any of these rights, write to us at alllatitude@protonmail.com. We will respond within a reasonable period and in accordance with applicable law.
Children's Privacy
Our expeditions are not designed to collect information directly from children. Where a minor takes part in an expedition, information is provided by a parent or legal guardian, who consents on their behalf.
Changes to This Policy
This Privacy Policy may be updated from time to time as the business evolves or as legal requirements change. The most current version will always be available on this page, with the effective date shown at the top.
Contact
For any question relating to privacy or your personal information, please write to: